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Answers:

1. The underlying message is that society should visit cinemas in order to escape from reality. As shown from the advertisements, if movies were reality, it would not be good as they imagined. Hence, to escape from the horrors of reality, people are encouraged to visit the cinema and lose themselves in their fantasy world - the movies.

2. It is contrasted in the sense that not everything is what you want it to be. In that particular scene in Titanic, there are no seagulls which fly and poke the lover's eye for it will destroy the "romantic" ambience set by the movie and in fact, destroy the viewers "lovey-dovey" mood. If "Free Willy" were a show about whales killing humans, it would suffer big losses and gain, not profit, but bad reviews from the society. The two advertisements simply show the big, drastic and at times, terrible differences between reality and fantasy. Nothing in reality is ever smooth-running like a movie.

3. The stereotypical image of wild animals in captivity is the image of them suffering and being deprived of their natural needs. People believe that wild animals in captivity symbolise the cruelty of humans against wild life. They should be set free and left to survive in the wild where they rightfully belong, which happened in "Free Willy." Love cruises give the image of deeply-in-love couples spending valuable time together on board a large, luxurious cruise. There is also another stereotype of people meeting their life partners on board the cruise, just like the movie "Titanic."